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讲好中国故事,推出精品案例——ag试玩商学院晏妮娜教授撰写的案例入选毅伟(IVEY)案例库
发布日期 :2020-04-22浏览次数 :

JINRI,agSHIWANSHANGXUEYUANYANNINAJIAOSHOUYUGUOWAIHEZUOZHEYIQIKAIFADEJIAOXUEANLI《JINGDONG:SHOUZHANGQUKUAILIANDIANZIHUAZENGZHISHUIZHUANYONGFAPIAO》BEIGUOJIZHUMINGANLIYANJIUJIGOU——YIWEISHANGXUEYUANANLIKU(IVEY Publishing, The Richard Ivey School of Business, The University of Western Ontraio)ZHENGSHILUYONG(http://www.iveycases.com/ProductView.aspx?id=108961)。YIWEISHANGXUEYUANZUOWEISHIJIESHANGZUIYOUYINGXIANGDESHANGYEGUANLIANLICHUBANRENHEFAXINGZHEZHIYI,DUIYURUKUANLIDELINXUANJIANCHIYANGEDEBIAOZHUNHEYAOQIU。CICISHIagSHIWANMBAJISHANGXUEYUANDIYIPIANRUXUANYIWEIANLIKUDEJIAOXUEANLI,BIAOZHIZHEagSHIWANGONGSHANGGUANLIANLIKAIFAHEJIANSHEGONGZUOQUDEXINTUPO,MAISHANGXINTAIJIE,DUIYUCUJINagSHIWANGONGSHANGGUANLIANLIBIANXIEHEANLIJIAOXUEGONGZUOJINYIBUFAZHANJUYOUZHONGYAOYIYI。

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ag试玩ANLIKAIFAHEANLIJIAOXUESHIMBARENCAIPEIYANGDEZHONGYAOZUCHENGBUFEN,YESHIJIAOYUBUGONGSHANGGUANLIXUEKEPINGGU、YIJIGEXIANGGUOJIRENZHENGKAOCHADEZHONGYAOZHIBIAO。agSHIWANSHANGXUEYUAN、MBAJIAOYUZHONGXINDUIANLIKAIFAHEANLIJIAOXUEGONGZUOYIZHIGAODUZHONGSHI,BUDINGQIJUBANANLIKAIFADEPEIXUNHEJIANGZUO,CHUTAILEDUOXIANGZHENDUIANLIYANJIUCHENGGUODEJIANGLIJILICUOSHI,CONGZHIDUCENGMIANGULIJIAOSHIHEXUESHENGCONGSHIANLIKAIFAHEKAIZHANANLIJIAOXUE。QIJINWEIZHI,MBAJIAOYUZHONGXINYIJINGLIANXUJUBANLESHISIJIEANLIJIAOXUEYANTAOHUIZHENGWENHUODONG、QIJIEMBAXUESHENGANLIZHENGWENDASAI;YIJINGGONGKAICHUBAN《ZHONGGUOGONGSHANGGUANLIANLIJINGXUAN》7JI,SHOULUTESEJIAOXUEANLI239PIAN,LEIJIYOU13PIANGUANLIANLIZUOPINRONGHUOQUANGUO“BAIPIANYOUXIUGUANLIANLI”。CICIYANNINAJIAOSHOUHEZUOZHUANXIEDEJIAOXUEANLICHENGGONGRUXUANYIWEIANLIKU,BUJINTIXIANLEagSHIWANJIAOXUEANLIYANFAGONGZUODECHENGXIAOXIANZHUHECHENGGUOFENGSHUO,TONGSHIYEFANYINGLEKAIZHANDUIWAIHEZUOYUJIAOLIUMOSHIXIAANLIGONGZUODEJINZHANYUTISHENG。

YIWEI(IVEY)ANLIKUSHIQUANQIUZHIMINGDEANLIKU,YOUJIANADAXIANDALVEDAXUEIVEYSHANGXUEYUANJIANLI。IVEYSHANGXUEYUANYU1923NIANKAISHIYUNYONGANLIJINXINGSHANGYEJIAOXUE,YUHAFOSHANGXUEYUANTONGWEIBEIMEISHANGYEANLIJIAOXUEDEFAYUANDI,ZAIANLIJIAOXUEHEYANJIULINGYUDESHENGYUYUHAFOSHANGXUEYUANQIMING,ZAIBEIMEINAIZHIQUANQIUDOUYOUHENSHENYUANDEYINGXIANG。IVEYANLIKUSHISHIJIEDIERDASHANGYEANLIKU,XIANYOUCHAOGUO8000GESHANGYEANLI。IVEYSHANGXUEYUANCHUBANSHEYIZAISHIJIEGEDIJIANLILEZIJIDEANLIFENXIAOWANGLUO,MEINIANWEIGEGUOZHIMINGSHANGXUEYUANTIGONGDALIANGSHANGYEJIAOXUEANLI。

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